Product Data Feed: How it can help your eCommerce site?

Just as a sitemap is submitted to a search engine to index all of your website pages, a Product Feed is used to submit your products to search engines, additional shopping channels or marketplaces and provides make your eCommerce accessible and visible for your potential customers.

1. What is a Product data feed? In its simplest definition, it is a file that contains all of your products' information

2. How does it work? It is sent to shopping channels to communicate all the information your product listings contain.

3. Why is it useful for my eCommerce? It classifies and describes your products so they can be identified by search engines as purchasable products and include the relevant data a consumer may be interested in.

4. How much does it cost? Nothing. In general, you can submit your product feed for free to search engines and marketplaces. Your first stop would be Google Merchant Center, where they provide this free option with the intention to make it easier for them to market their advertising products to you.
   

1. What is it?

A Product Data File compiles a list of attributes and other relevant data about the products in your eCommerce store. It can be prepared as a TXT, Google Sheets, XML file, or content API and it will help you communicate all the information your product listings will contain.

The Product Data File submits your product data to your shopping channel so it contains the entire information about your product in its listing. Usually, the file includes: the product title, the price, image, description, a product identifier, and other attributes that gain the attention of potential customers.

For example: If a user searches for a “photo calendar” online, the search results will return a range of relevant content for those keywords, including websites, images, products and ads. The results that contain links to a product will be indicated with a small product icon and users are able to immediately view product info, such as the price, reviews and a brief description.

Product Data Feed is most important for Google Merchant Center, but also incredibly valuable to share with Facebook’s Catalog Manager, Instagram, and Pinterest’s Catalog.

2. How does it work?

This process can be done manually, uploading the information to a spreadsheet program such as Google sheets in the Merchant Center; Through a content API feed, which will require a direct connection between your web store host and the channel you want to sell on; Or using Automated product feed, which is the best way to manage product feeds at scale and the solution we offer to Pixfizz customers to help them drive more organic traffic to their storefronts.

Shopping channels and marketplaces use product data as an indicator of campaign quality, and an optimized product feed can make you win the race when products are competing for impressions, clicks, and sales. How?

• Quality: Your product data is the tool the algorithms have to decide what to list to your potential shoppers. What is included in your product feed makes all the difference, and better, more complete product data wins every time.

• Accuracy: Do your product listings match your store data? inaccurate data on your product listings can cost you lots of potential customers.

• Flexibility: Product feeds give you flexibility over your product data, allowing you to manipulate and enhance your store’s data in order to capitalize on every impression.

3. Why bother?

• To share detailed information about your product portfolio, which will be uniquely advertised, displayed, or compared online by product marketing channels.

• To stand out among the background noise of thousands of other merchants.

• To extend your brand’s visibility, as by having all of your products indexed by Google, you are increasing the chances that your website and brand will come up in organic search results.

• To get as many leads as possible by sticking to the best practices, which will ensure most conversions.

• And ultimately, to helps prospective customers find your products.

Without question, Product Feeds are one of the best sources for increasing a brand’s opportunity to reach more customers in organic search results. Something every eCommerce site should be investing the time to implement, however how do you stand out against your competitors who have also submitted their products? That leads us to our final, and arguably, most important piece of advice: to have incredible product photography. Organic product search results are almost always visual and just as buyers are influenced by labels and packaging of products in supermarkets, online buys will be clicking on the products that look the best as well.

#marketplaces #onlinebusiess #ecommerce #webtoprint #marketing #ecommerce

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